Predictions on the future of fan experiences from a former NFL quarterback, now VP of a SportsTech company

I just want to say it now to get it out of the way: We are living through unprecedented times.

Every sector and every industry has had to rethink traditional, and timeless, annual events. They’ve had to relaunch practices that have been in play for years and years. Sports, entertainment, hospitality, and more, have all overcome the new normal of social distancing in industries that survive and thrive on packed stadiums and sold-out concerts and events.

Let me back it up a little. Hi! I’m Quinton Porter. VP of North America for Pico – Get Personal and a former quarterback in the NFL and CFL. It’s safe to say that like all of you, I’m an avid sports fan. And as a former player, I feel lucky that I’m able to work in the SportsTech space and tie my experience of the fan-to-player dynamic to my work on the business side helping teams know what their fans want, what they engage with, what they look for on game day, and what they expect out of their fan experience.

What I’ve seen – both pre- and post-COVID-19 – is that sports fans are naturally engaged. They’re hungry for team content, news, and updates in ways that other industries just can’t compete with. So when you look into what makes a positive fan experience positive, it’s important to go beyond the classic antics often seen in sports media and sports in general and begin the process of learning who your fans really are. Especially in these times when fans aren’t able to physically attend games like they always have, it’s been interesting to see how teams are mimicking fan interactions and game-day experiences for those of us at home. 

Here are my predictions for the future of the fan experience in sports:

At Home Digital Activations

Digital activations are a great way of keeping fans engaged with digital content that’s shared across any and all digital channels and it’s something we’re seeing more and more in the industry, across all leagues. They bring value to teams, sponsors, and they help in fostering those personal experiences and connections often felt within fans. 

Let me paint more of the picture for you. At Pico, our digital activations are paired and created from the content that our clients are already sharing. We’re adding a layer to the trivia, voting polls, and shared memories to ensure the fun part stays while being able to natively capture data that benefits both fans and teams, without driving them to external web logins, app downloads, or different pages. We’ll never ask a fan to leave the channel they’re currently engaging on. While engagement is important – it’s not everything. 

The engagement seen on social media makes for great bragging rights, but it doesn’t really tell more of the story on who is behind the likes, comments, shares, retweets, etc. Through Pico’s digital activations, teams are able to learn more about their fans and collect valuable data points in a non-intrusive, organic way. And in these challenging times, when game attendance by fans is fairly uncertain, the industry as a whole needs to understand who their fans are, separate from the ones that buy tickets. Engaging and identifying digital fans opens new revenue streams by creating a strategy that allows organizations to serve more personalized and relevant content and offerings. 

Let’s take the below example from the NFL’s Cincinnati Bengals that went live earlier this summer. They wanted to connect with their fans and offer a comforting distraction. In this case, it was raffling off free merchandise from their pro shop. The quiz, with just 4 questions, called on their fans to choose what type of merch they would prefer, which Bengals player they relate to the most, their favorite touchdown dances, and the best way to contact them should they win. Fun, unique, and engaging.

The value here is the team learning which type of merch that fan prefers and the best way to contact them – in this case, personal email. Now the Bengals have two additional data points on that fan which will help in making data-based decisions when pushing content, offers, push messages, emails and more.

At-home digital activations are something we’ll definitely be seeing more of in this space. 

Second Screen Marketing

There’s nothing abnormal about second screen usage within the sports industry. In fact, it’s estimated that in 2020, over 91% of internet users are expected to use a second screen while watching TV.

When it comes to sports fans and their second screen, however, they tend to still be focused and engaged with what they’re watching and use the second screen as a way to share predictions, check stats, live-tweet/converse with other fans, post memes and more. There’s a creative and interesting opportunity to utilize second-screen usage as part of a digital fan-marketing strategy. 

If sports teams and broadcasters embrace second screen usage they can find a way to retain the fans’ attention and keep them engaged with their content in a way that’s very complimentary and can be part of both viewing experiences in an organic way.

Today especially, fans are tuning into broadcast programming even more than they have before. With more eyes on screens and less (or no) fans in stadiums, implementing a second screen strategy presents an opportunity to not only engage fans but to also capture data on live viewers. Who is viewing what, and when? What content are they engaged with outside of the game? What app are they using? Where are they tuning in from? Are they engaging on social, checking for tweets or memes? Are they subscribed to a newsletter?

Through embracing various second-screen strategies, sports organizations and broadcasters can start connecting the dots on who is watching or listening and who is engaging on social and can use that information to learn more about their fans’ viewing habits and preferences when watching a game.

It’s all about the views!

This time, I don’t mean social views. I mean actual views, in the Drake kind of way. The view of the game from home. Aka, advanced stadium technologies that allow for player-fan tracking, high-tech replays, new camera angles, and more. The NBA already started this journey back in 2018 and it’s crucial that other leagues begin to follow suit for a more optimal viewing experience in fanless games/stadiums.

One (of many) great parts about being a fan, is finally going to a game. Seeing all of the action on the court or field, listening to the stadium get louder from excitement – or quieter from tension. Hearing the sneakers squeaking, the balls bouncing, and whistles blown by the referees. That’s why it’s important that these sights and sounds that generate feelings from fans need to be reached now at home to keep building on and enhancing that part of the fan experience. 

More and more stadiums, leagues, and teams are implementing new camera and microphone technologies to enhance the viewing experience. It’s even more important for all of us at home watching the game.  

The future of the fan experience within the sports industry is that of an exciting one. With new technologies, practices, and more entering the space, it’s cool (to say the least) to watch and see how each league, team, and/or player adapts to them. How they use innovation for us, their fans, for the game, and for their own business objectives.

Why Trading Mookie Betts Was the Right Move

Betts, who recently observed his 28th birthday, received a long extension with the Los Angeles Dodgers at $365,000,000 over 12 years. It’s needless to say that he’ll have some coin once his playing days are over with some rings to pair…

With his performance in the playoffs as of late, the front office in Boston has come under much scrutiny from media and fans for trading a highly regarded player like Mookie. Much of the outrage focuses on the fact that Mookie is a generational piece, but Boston sought sustainable success with talented, young ballplayers after the decimation of the farm system by former GM Dave Dombrowski in an effort to chase a ring.

In analyzing the deal, we must consider the contracts of the players involved… At the time of the trade, Mookie was set to hit free agency at the end of the 2020 season. In an interview with David Ortiz for the World Series, Mookie suggested that he saw himself staying in Boston for the rest of his career. However, he omitted the most significant part: He wanted to be rewarded with one of the highest contracts in the league.

Mookie made it clear that he wanted to be paid as a top player in the game, but never committed to Boston explicitly until after the fact.

He quietly rejected multiple offers from the Red Sox before the pandemic, the last of which was comparable to his current $365mil deal with the Dodgers. In a pre-COVID market, this was still a massive deal– but he sought $400mil as a free agent. His unwillingness to settle for anything less than what he valued himself, made it clear that he was not tied to Boston.

Admittedly, I was initially in the boat that thought the trade was lopsided for Betts at first… Verdugo and Graterol for an elite player like Mookie surely was a joke, right?

While Brusdar Graterol will be a cornerstone reliever in the near future, there might have been some misrepresentation of whether he was a starter or reliever. His inclusion in the deal was ultimately voided and instead, the Red Sox got a crop of young talent with infielder Jeter Downs and catcher Connor Wong, in addition to Verdugo.

Mookie Betts had no immediate intention of re-signing with the team. The Red Sox effectively gained “free talent” for an expiring contract when the race for the playoff was muddied by a very tough division with the Rays and Yankees in the hunt. The Red Sox effectively punted on the 2020 season by preempting an imminent exit with a trade that effectively locked up their middle-infield for the next 5 years. They also gained an every-day outfielder who can play all three outfield positions.

In his very short career, Verdugo has shown that he can replicate Betts’ offensive output (with slightly less power). In his career spanning over four years with 211 games underneath his belt, his career slash line is .290/.345/.458. It is impressive by itself, and he is gaining confidence at the plate– he has a very high ceiling.

Drooling Meme GIFs | Tenor

Jeter Downs is also a name to remember… The SS/2B was a highly touted prospect within the Cincinnati Reds organization until the Dodgers traded for him specifically. The 2018 trade that sent Jeter Downs to the Dodgers was the blockbuster that sent Yasiel Puig, Alex Wood, Matt Kemp and Kyle Farmer to Cincinnati. They, along with $7 million in cash, were packaged for Jeter Downs (then a 7th-ranked prospect), Josiah Gray (then a 20th-ranked prospect) and Homer Bailey. The Dodgers clearly valued Jeter Downs heavily and parted ways with him to get their dude in Betts.

Mookie is a great talent, but not someone you build around. He is, at best, an ancillary piece, who could turn a team into a super-team. His glove is elite, but he is not the best “complete” outfielder in the league. I don’t think he even breaks the top 5 (Trout, Acuña, Yelich, Bellinger, Judge all have slight advantages).

We will thank the Red Sox’ front office for making this trade in the near future, even though it is not apparent at the moment. The Dodgers’ World Series win validated that they “won” the trade, but who is to say the trade can’t be mutually beneficial?

Fear the Sox

No, not the other Sox…

Recently, the Chicago White Sox have been true to their name— white hot. At the time of writing this post on August 30, they are in second place in the AL Central, behind the Cleveland Indians by one game. This dominance harkens back to 2005, when Paul Konerko led the team to a World Series sweep against the Houston Astros (then in the National League).

An overpoweringly deep lineup, paired with an above-average rotation is always a recipe for success. One difference from 2005 however, is that the core of young blood on the team is under contract for the next few years, so they can only improve with key players.

Just last week, the Sox broke the MLB record for the most home runs in a 7-day span (Elias Sports Bureau).

The prolific Tim Anderson has been marketed as the AL Central’s star for a few seasons now, and he is finally filling that mold. Through 97 ABs, he is hitting an average of .361 with a staggering 1.048 OPS. To compliment that stat, he has been a catalyst in the lineup with 26 Rs. With only TWO errors on the season through 195 innings, he is assuming stardom with ease on both sides.

Slimmed down, Jose Abreu has found quite a bit of success this season, with a 2.0 WAR. Abreu dropped 12 HRs, driven in 30 RBIs, and has even scored 23 Rs. He has the second-highest OPS on the team at 1.006, behind Anderson.

Additionally, the young Yoan Moncada has been very versatile, appearing all across the infield. While his 2020 offensive stats are slightly below his career averages, his defensive modularity has been key to the Sox.

The bread is in the Sox’s outfield though… A core of Eloy Jimenez, Luis Robert, and Nomar Mazara produces many of their offensive output. Eloy and Robert have 11 and 8 HRs on the season respectively.

Luis Robert has bona fide GROWN MAN POWER!

The Sox also sneakily have the best platoon of catchers (in the entire league) behind the dish– both Yasmani Grandal and James McCann would each be the everyday catchers on contending teams. Yas is the third-best catcher (both offensively and defensively), and McCann has a case to break the top-ten.

While it is not their greatest asset, the starting rotation of Giolito, Keuchel, Cease, Gio Gonzalez, and Lopez has bite. The first three in the rotation all have sub-3.00 ERA.

Foster and Colome coming out of the ‘pen is the kiss of death for opposing teams. With a 1.23 and 0.79 ERA respectively, they have been lights-out.

With the surging Slam Diego Padres looming over the Dodgers, the race to the World Series is becoming a little muddier. The Yankees have been hampered with injuries, and they suddenly seem vulnerable in the big picture. The White Sox could be the world-beaters in the AL at least, and they might be the ones to topple the apparent kings in the Bronx.

Slugging White Sox could be ready to eclipse Cubs in Chicago

It’s Make or Break for the MLB

Eight Marlins players have tested positive Monday morning since their matchup against the Phillies on Sunday. Counting previously known positives, the number of known cases in the Marlins’ clubhouse is currently at twelve.

This obviously doesn’t bode well for any team… The Marlins are dangerously close to losing their entire starting lineup to this virus.

Miami announced it was delaying its trip home ahead of the series against the Orioles which was supposed to start tonight but instead was postponed earlier this morning. MLB also announced it postponed tonight’s Yankees-Phillies match up at Citizens Bank Park where the Marlins had just been.

While we can lament about why the season was not played in a bubble location, we still would have needed to play through the spread of this virus through clubhouses. Other teams will inevitably have more asymptomatic carriers until this season ends.

Whether it ends prematurely or on time, the status of this unprecedented season depends on how we tackle this first hurdle.

If we can find a way to get through this week, we may find a way to complete the season if we develop reliable protocol. Whatever the future holds, it will look more like what we are experiencing now but in greater volume.

The next 24 hours will be the most critical part of this season to date – we could see changes to protocol, more players opting out, or things much worse…

A Pyrrhic Victory for Baseball Fans as MLB Agrees to Return to Play

The MLBPA and owners agreed upon a return to play plan, as a result of Manfred’s vested powers from the March 26th agreement. The long stalemate lasted a whole three months, but in the end, an agreement surrounding the current CBA could not be found. The waters have muddied between the owners and Players Union, and the current agreement is set to expire after the 2021 season.

Even though the ramifications from this failure to reform the current CBA will be far-reaching, this season’s implications can be especially significant due to this inaction.

If the trend continues with the rising numbers of COVID-19 cases in current states, a 2020 season will not happen. Caution will always prevail, and an increase in confirmed cases seems inevitable.

Like we hold politicians accountable for every action or inaction, the owners and union should be held liable for the three months of inaction. The blame should rest on both sides for the inability to mediate on a regular-season, when the preseason should have been played in a bubble location during negotiations.

The return to play plans should have been made during the denouement of the first wave, and the first phase of returning to play should have coincided with the reopening phase. Thats means that now, the time frame to have a feasible season is long over. The window to play is expiring.

No matter the degree at which the coronavirus becomes a threat, it is inevitable that the virus will spread far and will find its way into clubhouses- because it is already in many.

The plans to play in 2020 were finalized far too late, and are going to be implemented when the virus is resurging on the heels of the reopening phase. Remaining cautiously optimistic, I am anticipating an exciting and pivotal season for the sport.

Is 2020 the Year of the Replacement Ballplayers?

It seems with each day, the disparity between the MLBPA and MLB widens. According to Jon Heyman, the two sides thought that they settled the issue when they agreed to a prorated salary… Whatever agreement they had on March 26 was lost in translation. The players perceived this agreement to mean that the salary per game stays the same, while the owners believed that this was predicated on fans attending the games. The two sides have taken to social media to air their grievances, and the conflict is souring by the day. Before a return to play, both sides need to mediate and hash out a plan.

The last time the labor union and league could not come together on a CBA was in 1994. Major league players went on strike on August 11th, and the season was ultimately canceled. For the first time since 1904, there was no World Series.

The strike lasted until hours before Opening Day in 1995, and baseball’s owners intended on using replacement players in the league. On March 30, 1995, future Supreme Court Justice Sonia Sotomayor presided over a hearing between the player’s association and the owners that lasted for two hours. The players’ association protested the owners’ decision to unilaterally eliminate free-agent negotiations and salary arbitrations while negotiating a new CBA. Sotomayor, who was then the youngest judge in the Southern District of New York, took merely 15 minutes after hearing arguments to rule in favor of the players. She issued an injunction against the owners and the players agreed to return to work, effectively ending the strike.

Prior to this decision though, the owners had opened up training camps in February to retired players, minor-leaguers, and replacement players. Some of these replacements had no professional experience and were paid mere pennies. They went incognito to hide their intentions from the players’ union, some with aliases that were vastly different from their actual names. These replacement players were subjected to heated rhetoric from the unionized players, and were barred from membership to the MLBPA. No matter their reasons for crossing the line, they were opportunistic individuals in search of a chance to play.

When the strike ended, many replacement players saw their contracts terminated. Some of the lucky ones were reassigned to the minors, but a select few were kept on their major league teams. There are a few recognizable faces who got their start from these unfortunate circumstances.

Current analyst for the MLB network and host of the show, Intentional Talk, Kevin Millar, spent ten years in the majors. He was the heart and soul of the 2004 Red Sox run, coining the rally cry “Cowboy Up!” He posted a career slash line of .274/.358/.452.

Brian Daubach saw his eight-year career begin from the strike. He spent the majority of his career with Boston, with a career batting line of .259/.341/479.

Lou Merloni, the current co-host of the Ordwar, Merloni & Fauria on WEEI and baseball analyst with NBC Sports Boston, also obtained a shot at the big leagues after the strike. He played professionally for nine years, with some experience playing internationally in Japan. His career slash line is .271/.327/.388.

Even if the negotiations between the MLBPA and the MLB turn nuclear, the general consensus among fans is that we still want to see baseball. A strike would have far-reaching ramifications for the league and its subsidiaries, but fans are starved for games.

It is in no one’s interest to have a strike, but even the worst possible scenario happens, there are some positives to be taken out of it. There are athletes out there that are waiting for their shot at the big leagues, and some could have the ability to endure.

Biggest Loser from the COVID-19 Fallout: Mookie Betts

He was supposed to be baseball’s next $400 million dollar man, and rightfully so. Mookie Betts was in pole position to have a monster offseason, where he would become the most sought-after unrestricted free agent.

The Red Sox had reportedly made several attempts to restructure the contract with Mookie. In 2016, he declined a five-year, $100 million deal. Following the 2017 season, Betts again turned down an offer of an eight-year, $200 million dollar contract. After his 2018 AL MVP season, Mookie was offered a ten-year deal, worth $300 million in the offseason. Mookie counter-offered with twelve years at $420 million. In an effort to recoup something in return for Betts, Boston dealt him away after the 2019 season. He was traded to the Los Angeles Dodgers after insisting on hitting the market in search of his desired price tag. 

Like every other business, the market for athletes is dependent on the total market revenue. With the stoppage of play, each team will be affected differently. According to the New York Times, the LA Dodgers are currently at $232 million in local losses, with teams like the New York Mets, Chicago Cubs, and Boston Red Sox close behind with $214 million, $199 million, and $188 million in losses, respectively. 

Even if there is an abbreviated season, teams will lose out on a significant amount of revenue. This will take away from their ability to pay out contracts after the season, and the market will see an overall dip.  The Athletic’s Peter Gammons suggested that Betts would be “lucky” to earn a deal worth $250 million in the current market.

While it was unforeseeable during prior negotiations, Betts must be kicking himself over what could have been. He might not command the $420 million dollar price tag he was in search of, but he has a lot to prove if baseball is to be played this year. 

Does Boston now have the ability to offer Betts a competitive contract offer, due to the expected market dip?

Jameis Winston Does Not Belong in the NFL

The former Tampa Bay Buccaneers quarterback shouldn’t have much to complain about nowadays. He was ousted by the only team he had ever known but was supplanted by the GOAT in what turned out to be the biggest headline of this NFL offseason.

He recently signed a 1-year deal with the New Orleans Saints in a quarterback market with little options. In an offseason where Brady, Rivers, Prescott, Newton, Tannehill, Mariota, and Bridgewater sought suitors, it is a surprise that Winston settled with a team with a comfortable QB room over a higher paycheck.

As we all know from Blue Mountain State, being the backup quarterback is the best position in all of sports, but Jameis should seriously consider all of his options before hitting the market again.

ESPN’s Field Yates reported that he can earn up to $3.4 million in incentives, but he is owed a base salary of $1.1 million. While it is applaudable that he showed humility in passing on higher offers to sign a grossly undervalued contract with the Saints, it seems that he is punting on the 2020 season in search of another opportunity when the market is less competitive in 2021.

The Saints have notably re-signed future Hall of Famer, Drew Brees, to a 2-year deal prior to signing Winston. In addition to Brees, the Saints also re-signed Taysom Hill to a 2-year deal, worth a whopping $21 million with $16 million guaranteed. Hill is a Swiss Army knife and shouldn’t be listed as simply a quarterback, but regardless, the position is crowded heading into the season. While Winston can see some time if Brees can’t stay healthy, Brees is expected to be the outright starter with Hill staying in the gameplan.

Where does this leave Jameis?

In 2019, he broke the kinds of records no one wants to have. He finished the season with the most passing yards in the entire league with 5,109 yards, and he threw for 33 touchdowns. But with Dr. Jekyll, comes Mr. Hyde.

Winston’s 2019 campaign saw him throwing 30 interceptions, landing him at 7th on the all-time list for most interceptions in a single-season. He became the charter member of the 30 TD/30 INT Club.

Jameis clearly has the talent to be an elite quarterback and he might find some success under the tutelage of Drew Brees, but his issues lie in his tendency to force throws into closing windows. He tries to overcompensate, and he can’t find consistency in his game. Perhaps his recent Lasik surgery can help him see farther downfield, but he should look for a new frontier to dominate in instead.

Many forget that Jameis was a two-sport athlete at Florida State. He played his freshman and sophomore years on the varsity baseball team as a two-way player. He played every position in the outfield and was the Seminole’s primary setup man from the bullpen.

Throwing a much heavier football for half of a decade has undoubtedly kept his baseball arm in good shape. Pitchers in the Cape Cod Baseball League have been known to throw a football around mid-game to stay loose, and his rigorous football training should help him in a less physically demanding sport. His talents can still translate to the diamond; he isn’t too far removed from that environment.

In his freshman year, he appeared in 50 games and saw 119 ABs. His offensive splits are nothing to write home about, as he hit .235 with a .345 SLG percentage. As a switch hitter, his objectively bad offensive stats could be attributed to a lack of training from one side of the plate.

As a pitcher though, he found a modicum of success in his freshman year. He appeared in 17 games and posted a record of 1-2, but had an ERA of 3.00. He struck out 21 batters and only let up 12 walks.

His sophomore year perpetuated both his strengths and weaknesses— his offensive stats don’t need to be mentioned beside his dismal .128 batting average through 39 ABs…

Where he did shine though, was on the mound. He appeared as a closer 24 times, and logged 33.1 innings. He had a stellar pitching season; he posted an ERA of 1.08 while striking out batters 31 times. He was a lights-out closer in a very strong ACC conference.

Stars at the collegiate level don’t always translate into stars at the professional level. In fact, the turnaround for players who are drafted out of NCAA that even see a professional baseball field is laughably low: 10.5 percent of NCAA senior male baseball players will get drafted, with even less breaking past the minors.

Jameis is different though… He has the physique to make an impact on a Major League team if he were to work upon his game. During his time in college, he was an imposing figure on the mound. His 6’4” frame yielded an arsenal of pitches— a fastball in the low-to-mid 90s with downward projection, a hard slider, and 12-6 curveball with bite.

While the likelihood of Jameis being the next Michael Lorenzen or Shohei Ohtani type player is slim to none, he has the physical ability to be an effective relief pitcher for an MLB team. Aside from success, it should be an attractive proposition from his perspective because he could command more money as a reliever than a backup quarterback. The market for relief pitchers is very depleted, and he would be in demand once again.

Jameis does not belong in the NFL due to a lack of talent… He certainly possesses the requisite ability to be an elite quarterback, but he isn’t quite at that echelon yet. Whether he will reach that level is yet to be seen.

He does not belong in the NFL because he would be a great pitcher in the MLB, and would command more money as a reliever.

Baseball money is nuts.

Regions That are Craving an Expansion Team, Part 1: Las Vegas

Due to the coronavirus pandemic, every die-hard sports fan has missed out on some key events that otherwise would have occurred. We’ve seen the NHL, NBA, MLB, and March Madness affected by this crisis. Even the NFL draft was conducted via Zoom for the first time in history.

It’s a different world we’re living in, which has lead several personalities of the sports zeitgeist to talk nonstop about what could’ve been, what will be, and what may not be.

The possibility of not having a football season (college or professional) has me pinching myself to make sure that I’m not living in a dream. In an uncertain time in the sports world, it’s perfectly normal to let the mind wander when thinking about hypotheticals that otherwise would never happen.

Despite the traditions and long histories of teams that we have grown to worship, the talk of adding more teams or relocating a team to a different area of the country is always on the table.

Currently, there are only ten regions/cities in the country that have four teams inhabiting them and are continuously supported: Boston, Miami, Philadelphia, Washington D.C., Phoenix, Central Florida (Tampa/Orlando), Denver, Dallas, and Minneapolis. Furthermore, there are three cities/regions that have more than four teams: New York City, Los Angeles, and Chicago.

There really is no reason for one city to have more than one team per sport, no matter the population. New York and L.A. have more than one team in almost every sport, with the latter gaining even more teams recently. The Rams were once an L.A. football team before moving to St. Louis, but eventually returned. Why do the Chargers need to share the territory?

I still retain the opinion that every region and every sports fan should be fairly represented in this country. Sports is what brings us all together, and one thing that every sports fan has in common is that the player, team, or coach that they cheer for represents something unique to them. The majority of fans resonate with a team regionally, and mainly reside locally. That being said, I will dive into each region that is craving a major sports team.

The first stop on our virtual tour is the City of Sin, Las Vegas.

Las Vegas has become an interesting magnet for sports teams in the past few years and with overwhelming wealth and a tremendous amount of passionate fans, there is certainly room for growth. Not only is there a desire for sports teams, but the people of Las Vegas have welcomed new teams with open arms.

When the Golden Knights entered the NHL scene, they swept the entire nation by becoming Conference Champions in their inaugural year.

It will be interesting to see how the new Las Vegas Raiders perform in their new multi-billion-dollar stadium, Allegiant Stadium which almost perfectly resembles the Death Star. Due to the city’s proximity to Los Angeles, the Raiders will have an established fan base when they play their first game.

While the Vegas crowd is largely comprised of tourists, a niche is already founded in the city. There will be fans that travel with the team by default, and the new stadium could be an asset for the city as a whole.

Much like other highly populated areas in the country, Las Vegas does have an MLB affiliate team. The Oakland Athletics’ AAA team, the Las Vegas Aviators, play at Las Vegas Ballpark which is about 15 miles away from where Allegiant Stadium will be.

Money certainly isn’t an issue in minor league baseball, but the weather might be. A heatwave on the Las Vegas strip in the middle of the summer is known to reach upwards of 110 degrees in the valley.

Las Vegas is also home to the Aces of the WNBA, who finished fourth in the Western Conference in 2019 but fell in the West Championship to the eventual champions, the Washington Mystics. The Aces have the ninth-highest average attendance in the WNBA with a 2019 game-high of 8,470.